Every week, we snoop around the corridors of social media giants, from Meta, Snapchat, Pinterest, LinkedIn and other social networks, to bring you the latest and, sometimes, brightest updates. Here’s our Social Media platform round-up from last week.
Twitter Expands the Tweet Editing Window to One Hour
Following the introduction of the blue tick for paid subscribers, many features have rolled out, one being the highly sought-after edit tweet button. The time allowed to edit a tweet has doubled since its first appearance in September 2022.
But what does this mean for Twitter blue subscribers? The one-hour timeframe to edit tweets means paying subscribers have more time to review, catch and correct any errors within the one-hour mark.
This update allows users to make up to five changes within an hour of tweeting but keeps the editing history visible to anyone interested in viewing it. So if there’s something you shouldn’t be caught tweeting, the edit button won’t stop prying eyes from digging it up.
This may be a nifty feature added, but it’s only available to the 0.3% who pay for the blue tick out of the entire Twitter user base. We’d like to think it comes as part of Musk’s plans to ramp up value for the blue tick and get more subscribers. At the same time, there’s a worrisome possibility it won’t change much, especially as the feature is not universally available to all Twitter Blue subscribers. It brings to mind the other features, such as expanded characters which all paying subscribers don’t still enjoy since April 2022.
The difference in UX may also discourage subscriptions to Twitter Blue. But who’s to blame, seeing that the Company is operating with an 80% slimmer workforce? Anyhoo, we’d like to see what changes this update brings to the microblogging platform.
LinkedIn Experiments with New AI Assistant for InMails
The rise of machines continues with LinkedIn, the Microsoft-owned social network for professionals exploring generative AI on their platform.
The AI assistant is likely to help respond to enquiries and check spellings, among other features in your DMs. The feature would be available through a dedicated icon on the interface.
This would mean an addition to Microsoft’s generative AI powerhouse, which has had the tech giants incorporate ChatGPT-like tools across their platforms.
While this would help users maximize their use of the platform, it comes at the risk of making the app lack the human touch it already has, with users generating posts, messages and everything in between with AI.
Interestingly, this isn’t the first time the platform would attempt to incorporate an inbox assistant tool. They had their first go at it with the “Inbot” at the height of the Chatbot frenzy in 2016. However, that project never went mainstream.
It seems plausible that Microsoft would make a giant stride in the right direction with the new AI tool. What do you think?
WhatsApp Launches New “Security Hub” to Highlight User Control Option
The world’s biggest instant messaging platform, WhatsApp, just launched a minisite to help users make the most of their WhatsApp experience.
The minisite gives a comprehensive overview of safety and security tools available on the app. It includes WhatsApp’s default safety elements, different control options that improve security for the chatting platform and tips to avoid malicious activities that may harm the user.
The hub reflects its resolve to keep users and their data protected and has pitted them against governments who fear it might be protecting nefarious activities. Our take? You should check out the hub yourself to see what it’s about.
Instagram Tests Bew Chatbot Experience in DMs
This new chatbot may allow users to ask the AI questions in any chat thread and suggest effective ways to craft messages.
Instagram’s chatbot will help creators, businesses and general users to increase engagement through private messages, seeing the decline in feed and story posts.
Although this doesn’t represent a massive leap in the creative use of AI, it’s still a starting point, as with many other platforms.
Meta Shares New Tips to Maximize Ad Campaign Performance
Meta recently released some best practices to help advertisers and businesses get the most out of their ads. These tips come in handy as Meta keeps evolving its ad systems while navigating the strict restrictions on user data.
The tips, called Meta’s Performance 5’ Framework, are a set of data-driven tips developed with Meta’s most recent updates to help advertisers maximize ad performance. Read on to get our deductions from the framework.
- Use a simplified ad structure
A simplified ad structure will help the delivery system learn which audiences and placements work best for your ads faster and better. It will help identify trends and give you desirable outcomes.
- Use the Advantage+ suite
According to the platform, Meta’s automated tools give you an advantage. The Advantage+ suite can help you target ads based on programmatically identified trends. Many advertisers swear by its efficacy. Plus, as an AI tool, it keeps learning and improves with more input.
- Diversify your ad creatives
Meta encourages users to try different versions of their creatives, with different messages to appeal to their target audience’s unique needs and interests. They also recommend that advertisers consider different ad formats to increase reach.
- Improve performance and measurement with the Conversion API
Meta suggests that advertisers use the Conversion API to establish a connection between their own data and their campaign on the platform. This will help improve the performance of their ad.
- Measure Performance with Conversion Lift
To ensure ads run optimally, Meta recommends that advertisers use Conversion Lift. The tool measures the incremental impact of ads and marketing mix systems to estimate the value of the results. It also uses A/B testing to compare the efficiency of different tactics.
While Meta’s tips do not give insights into reclaiming blocked accounts and other pertinent issues, we hope that by using them, businesses and advertisers will make the most of their ads.