Marketing

Five Skills Every Digital Content Writer Must Have

If you use the internet sparingly or frequently, chances are, you’ve come across written content made by a Digital Media Writer. Digital media writers, also known as Content Writers, produce written content for various digital platforms and their unique audiences to suit the goals of...

September 28, 2021 In Digital Marketing, Marketing 0

Should Brands Court Controversy for Marketing Traction and if Yes, When and How?

Brands know that controversy comes with the territory so preparation is often made for such eventualities. This is why brands spend a huge portion of their marketing budget on online and offline reputation management. As customers demand more from the brands they engage with, brands...

March 17, 2021 In Communication, Digital Marketing, Marketing 0