SEO and PPC are digital marketing concepts used in driving traffic to a webpage. Although quite distinct, they serve similar functions. In this post, we will attempt to establish the relationship between them and inform you whether to adopt both or how to employ each in...
It's 2022, and podcasts are all the rage from I Said What I Said to TeawithTay. Even Megan Markle, the Duchess of Sussex, has joined the wave with her recently debuted podcast, Archetypes. But this was not always the case. Before the rise of podcasts,...
Marketing strategies are at the core of every business’ growth and marketing plan. In order to drive visibility for your business, it is important to have a well-thought-out and defined strategy that addresses the pain points of your customers; opportunities for building lasting solutions to...
If you're like most people, public speaking makes you incredibly nervous and anxious, even when you have to sell your business idea or pitch to investors on your startup concept. However, pitching isn't that difficult if you know how to present yourself correctly. These tips...
What is Design? Micha Commeren, a designer, said, ‘The function of design is to let design function’. Across all fields, designers who aim to solve problems or achieve a certain goal all follow one rule: form follows function. What does that mean? You’ve just bought a new dining...
Introduction Flutterwave is an app that uses digital payments infrastructures to facilitate seamless and secure payments between merchants, businesses and banks. In 2016, co-founders Iyinoluwa Aboyeji and Olugbenga Agboola brought Flutterwave into being - with the help of several veteran professionals in the fintech space. However,...
If you use the internet sparingly or frequently, chances are, you’ve come across written content made by a Digital Media Writer. Digital media writers, also known as Content Writers, produce written content for various digital platforms and their unique audiences to suit the goals of...
Brands know that controversy comes with the territory so preparation is often made for such eventualities. This is why brands spend a huge portion of their marketing budget on online and offline reputation management. As customers demand more from the brands they engage with, brands...