SEO and PPC are digital marketing concepts used in driving traffic to a webpage. Although quite distinct, they serve similar functions. In this post, we will attempt to establish the relationship between them and inform you whether to adopt both or how to employ each in...
If you do not live under a rock, you are no doubt being bombarded by hundreds of ads daily. As far back as 2007, research showed that a person living in the city saw an average of 5,000 traditional ads daily and this number...
From ideation to implementation, the workflow in a creative agency can be hectic and sometimes hard to keep track of. This is mostly because of the different departments a brief goes through before it gets to the client. A typical agency story revolves around strategy...
Brands know that controversy comes with the territory so preparation is often made for such eventualities. This is why brands spend a huge portion of their marketing budget on online and offline reputation management. As customers demand more from the brands they engage with, brands...
The announcement of Twitter’s new feature has caused a lot of stir and concerns for the marketing world. The feature called ’Super Follow’ allows users, influencers and creators with a large following to monetize tweets. Similar to the model adopted by Onlyfans, a paid social...
Getting into the field of digital marketing can be difficult, especially since many positions in this industry require some level of experience. The good news, however, is that no one was born a digital marketing genius. Some of the big names associated with the industry...
The COVID-19 pandemic has caused irreversible changes in companies’ sales and growth, consumer interest, and consumption patterns. This new normal has affected businesses, leading to an increased adoption of digital channels to reach target audiences, keep up with trends, and achieve product sales. To achieve your...
The world is navigating uncharted territories due to the impact of the COVID-19 pandemic. Over the past few months, businesses have had to deal with a shift from the traditional office lifestyle to remote working. In addition to making adjustments regarding work, businesses currently face...
On May 19, 2020, Facebook officially announced the introduction of Facebook Shops. This initiative has been trailed by mixed reactions as is typical of business innovations by Mark Zuckerberg’s social media and technology company. Citing the challenge of struggling small businesses and the increasing closure...
The essence of this blog post isn’t to bore you, Ms.Rona / Coro is doing just that to everyone. Just a few weeks ago, everyone was looking over their Q1 goals and planning various activities for the next quarter. We weren’t however prepared for the...