Top 4 Marketing Strategies That Are Often Ignored

Marketing strategies are at the core of every business’ growth and marketing plan. In order to drive visibility for your business, it is important to have a well-thought-out and defined strategy that addresses the pain points of your customers; opportunities for building lasting solutions to...

Let’s Talk Elements: The Man Of God

When the trailer of The Man of God was released, we anticipated the movie date on Netflix, especially since it was directed by Bolanle Austen-Peters, a renowned movie director in Nigeria. Spoiler alert! The Man of God is a movie focused on Christianity, family and morals. The...

How to Successfully Nail a Pitch and Make It Look Easy

If you're like most people, public speaking makes you incredibly nervous and anxious, even when you have to sell your business idea or pitch to investors on your startup concept. However, pitching isn't that difficult if you know how to present yourself correctly. These tips...

5 Key Branding Elements Every Startup Should Know

A Brand vs A Product The definition of a brand is an answer many people would generally give to the question, "What is a product?" A large percentage of people are guilty of a lack of precise awareness of what a brand is or what distinguishes...

The Woes of Adulthood

  There is no greater scam Than the perplexing phase called Adulthood.   The bright promise of  A life unattended Endless soirees and owambes Lifelong friendships being built Captivating nights out with the girls Sweaty Saturdays with the boys Love discovered at 22  Empires built at 25 Bank accounts, fat with currencies at 27   Alas, it is all but...

Principles of Design in Brand Marketing

The Principles of Design in Brand Marketing

What is Design? Micha Commeren, a designer, said, ‘The function of design is to let design function’. Across all fields, designers who aim to solve problems or achieve a certain goal all follow one rule: form follows function.  What does that mean?  You’ve just bought a new dining...

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