Digital Marketing

How to Scale Your Business Despite Change in Consumer Behaviour

The world is navigating uncharted territories due to the impact of the COVID-19 pandemic. Over the past few months, businesses have had to deal with a shift from the traditional office lifestyle to remote working. In addition to making adjustments regarding work, businesses currently face...

September 4, 2020 In Branding, Communication, CSR, Digital Marketing, Strategy, Technology, UX 0

How Will Facebook Shops Affect Small Businesses?

On May 19, 2020, Facebook officially announced the introduction of Facebook Shops. This initiative has been trailed by mixed reactions as is typical of business innovations by Mark Zuckerberg’s social media and technology company. Citing the challenge of struggling small businesses and the increasing closure...

May 28, 2020 In Communication, CSR, Data, Digital Marketing, Social Media, Strategy, Technology 0

5 Tips From a Strategist for Virtual Brainstorming Sessions

Remote work or as is applicable in the wake of the COVID-19 pandemic, working from home, sounds like a walk in the park. You do not have to worry about getting dressed for work, or sitting in traffic for hours because commuting in cities like...

April 15, 2020 In CSR, Strategy, Technology 0

Hiring a Digital Agency: 5 Things You Need to Check Out Before Signing Up

Two months ago, when I thought of writing this post, I was working on a presentation for small businesses in our Forward by Anakle programme. The plan then was to show the value of digital technology beyond social media, but as I wrote, the post...

November 20, 2017 In Digital Marketing 1

Let’s Help You Move Your Business… Forward.

As part of our growing vision for the Nigerian market, our company is hosting a free five-week business growth programme called “Forward by Anakle”. It is designed specifically for Nigerian Small and Medium Enterprises (SMEs) which have been in business for over 12 months, and...

October 1, 2017 In Digital Marketing 0

#HallelujahChallenge: The 30-Hour Vigil We Will Be Talking About All Year.

Nigerians have recently found a new answer to the question “What do you really use your data for?” As at 12:49 am on June 12, 2017, a staggering 50,000 people were hooked up to Nathaniel Bassey’s #HallelujahChallenge - a 1-hour long, nightly Instagram Live praise session...

June 14, 2017 In Communication, Social Media, Strategy, Technology 0

Trendspotting: What Every Brand Should Know

The popular reality show, Big Brother Nigeria came to an end yesterday (April 9th) and as always, social media was blazing with conversation trends on the event. Nigerians took to their Twitter pages to share opinions, expectations, fears and unavoidably insults (as trolls), inciting uproar and fun LOL...

April 10, 2017 In Social Media, Strategy 0

Indigenous Brand Names In Nigeria: The New Picture

Have you ever craved hot, steaming amala just because you passed that spot called Amala Shitta in Surulere? Yeah, we know the food is great, but the gist is in the fact that even the name waters your appetite. First time this hit me, I saw...

January 25, 2017 In Branding, Communication, Strategy 1

Content Marketing 101: Why Good Content Converts

Good content is founded on great strategy: Behind every good piece of content is a solid strategy built on researched consumer insights....

January 25, 2017 In Communication, Digital Marketing, Social Media 0

The Good, the Bad and the Ugly of Facebook Advertising’s Evolution

It’s good to see that Facebook’s advertising platform hasn’t stopped evolving. In the span of a few years, quite a number of updates have emerged, some that I probably wouldn’t understand if I wasn’t in the advertising industry myself. One of my favourites is undoubtedly the...

July 11, 2016 In Digital Marketing, Social Media 0