Marketing strategies are at the core of every business’ growth and marketing plan. In order to drive visibility for your business, it is important to have a well-thought-out and defined strategy that addresses the pain points of your customers; opportunities for building lasting solutions to...
When you see a tweet or post of a brand or a product, you regard it as random. See another post about this brand or product on your favourite celebrity or social media person’s page and you give it a second look. However, when you...
Introduction Flutterwave is an app that uses digital payments infrastructures to facilitate seamless and secure payments between merchants, businesses and banks. In 2016, co-founders Iyinoluwa Aboyeji and Olugbenga Agboola brought Flutterwave into being - with the help of several veteran professionals in the fintech space. However,...
What Are Ideas? Ideas are thoughts that could lead to an action, event or effect. Ideas are important in the human experience as they lead to discoveries and evolution. It is the core around which all inventions are built, the seed of every revolution. Ideas shake...
Recently, an employee of a competitor company took to Twitter to post unverified tweets about Piggyvest’s involvement in an alleged fraudulent investment scheme. The employee went on to state ‘I work for a competitor, you don’t expect me to say nice things about my competition...
If you use the internet sparingly or frequently, chances are, you’ve come across written content made by a Digital Media Writer. Digital media writers, also known as Content Writers, produce written content for various digital platforms and their unique audiences to suit the goals of...
Just like other groundbreaking inventions, the advent of the internet in 1983 was both fascinating and astounding. What started as a static network designed to shuttle a small freight of bytes or short messages between two terminals has quickly metamorphosed into an endless trove of...
If you do not live under a rock, you are no doubt being bombarded by hundreds of ads daily. As far back as 2007, research showed that a person living in the city saw an average of 5,000 traditional ads daily and this number...
From ideation to implementation, the workflow in a creative agency can be hectic and sometimes hard to keep track of. This is mostly because of the different departments a brief goes through before it gets to the client. A typical agency story revolves around strategy...
Brands know that controversy comes with the territory so preparation is often made for such eventualities. This is why brands spend a huge portion of their marketing budget on online and offline reputation management. As customers demand more from the brands they engage with, brands...