SEO and PPC are digital marketing concepts used in driving traffic to a webpage. Although quite distinct, they serve similar functions. In this post, we will attempt to establish the relationship between them and inform you whether to adopt both or how to employ each in...
It's 2022, and podcasts are all the rage from I Said What I Said to TeawithTay. Even Megan Markle, the Duchess of Sussex, has joined the wave with her recently debuted podcast, Archetypes. But this was not always the case. Before the rise of podcasts,...
ISWIS, #WithChude, TeawithTay, Rants of a Nigerian Youth…if these names look familiar to you, then the chances that you listen to Nigerian podcasts are more than minimal. Over the past years, podcasts have risen to become an influential medium for connecting with all kinds of...
"Whatever you do, do not buy an email list", everyone said. "Send out emails often; you don't want them to forget you", they reiterated. So you played by the 'rules', but after another month of pouring out your heart to your audience, your insights are...
Brand collaborations have gained popularity in recent years as brands within and between different industries pair up to offer new, fun experiences to their audiences. Especially in this age of social media, brands utilize collaborations as part of their marketing and advertising strategy to find...
Marketing strategies are at the core of every business’ growth and marketing plan. In order to drive visibility for your business, it is important to have a well-thought-out and defined strategy that addresses the pain points of your customers; opportunities for building lasting solutions to...
When you see a tweet or post of a brand or a product, you regard it as random. See another post about this brand or product on your favourite celebrity or social media person’s page and you give it a second look. However, when you...
Introduction Flutterwave is an app that uses digital payments infrastructures to facilitate seamless and secure payments between merchants, businesses and banks. In 2016, co-founders Iyinoluwa Aboyeji and Olugbenga Agboola brought Flutterwave into being - with the help of several veteran professionals in the fintech space. However,...
What Are Ideas? Ideas are thoughts that could lead to an action, event or effect. Ideas are important in the human experience as they lead to discoveries and evolution. It is the core around which all inventions are built, the seed of every revolution. Ideas shake...
Recently, an employee of a competitor company took to Twitter to post unverified tweets about Piggyvest’s involvement in an alleged fraudulent investment scheme. The employee went on to state ‘I work for a competitor, you don’t expect me to say nice things about my competition...