Two months ago, when I thought of writing this post, I was working on a presentation for small businesses in our Forward by Anakle programme. The plan then was to show the value of digital technology beyond social media, but as I wrote, the post...
As part of our growing vision for the Nigerian market, our company is hosting a free five-week business growth programme called “Forward by Anakle”. It is designed specifically for Nigerian Small and Medium Enterprises (SMEs) which have been in business for over 12 months, and...
Nigerians have recently found a new answer to the question “What do you really use your data for?” As at 12:49 am on June 12, 2017, a staggering 50,000 people were hooked up to Nathaniel Bassey’s #HallelujahChallenge - a 1-hour long, nightly Instagram Live praise session...
The popular reality show, Big Brother Nigeria came to an end yesterday (April 9th) and as always, social media was blazing with conversation trends on the event. Nigerians took to their Twitter pages to share opinions, expectations, fears and unavoidably insults (as trolls), inciting uproar and fun LOL...
Have you ever craved hot, steaming amala just because you passed that spot called Amala Shitta in Surulere? Yeah, we know the food is great, but the gist is in the fact that even the name waters your appetite. First time this hit me, I saw...
Good content is founded on great strategy: Behind every good piece of content is a solid strategy built on researched consumer insights....
It’s good to see that Facebook’s advertising platform hasn’t stopped evolving. In the span of a few years, quite a number of updates have emerged, some that I probably wouldn’t understand if I wasn’t in the advertising industry myself. One of my favourites is undoubtedly the...
It's World Book Day, so we asked the Anakle Team members to share the books they are currently reading....
This is the second part of the public service communication series (read Part I here). The most important recommendation for social media and Online Reputation Management by public figures and organisations is to hire a good agency. This is simply because agencies approach ORM from...
“Be warned. Am I your father’s mate?” When General Chris Olukolade, the former spokesperson of the Nigerian military, joined Twitter, the general consensus was that it was a great development. At the time, the country was going through the worst internal armed conflict since the civil...