Digital Marketing

Top 4 Marketing Strategies That Are Often Ignored

Marketing strategies are at the core of every business’ growth and marketing plan. In order to drive visibility for your business, it is important to have a well-thought-out and defined strategy that addresses the pain points of your customers; opportunities for building lasting solutions to...

Marketing for Startups: Learning from a $3BN Tech Company

Marketing for Startups: Learning from a $3BN Tech Company

Introduction Flutterwave is an app that uses digital payments infrastructures to facilitate seamless and secure payments between merchants, businesses and banks. In 2016, co-founders Iyinoluwa Aboyeji and Olugbenga Agboola brought Flutterwave into being - with the help of several veteran professionals in the fintech space. However,...

Ideation for Strategy: Where Do Ideas Come From?

Ideation for Strategy: Where Do Ideas Come From?

What Are Ideas? Ideas are thoughts that could lead to an action, event or effect. Ideas are important in the human experience as they lead to discoveries and evolution. It is the core around which all inventions are built, the seed of every revolution. Ideas shake...