Content Marketing

SEO Vs PPC: Enemies or Allies?

SEO and PPC are digital marketing concepts used in driving traffic to a webpage. Although quite distinct, they serve similar functions. In this post, we will attempt to establish the relationship between them and inform you whether to adopt both or how to employ each in...

October 31, 2022 In Branding, Communication, Content Marketing, Digital Marketing, Marketing, Strategy 0

Here’s How Your Brand Can Benefit From Audio Marketing

It's 2022, and podcasts are all the rage from I Said What I Said to TeawithTay. Even Megan Markle, the Duchess of Sussex, has joined the wave with her recently debuted podcast, Archetypes. But this was not always the case. Before the rise of podcasts,...

October 19, 2022 In Content Marketing, Digital Marketing, Marketing 0

Content Marketing: Does My Brand Need It?

In 1996, Bill Gates wrote an essay titled "Content is King", predicting that content would take over from traditional media and advertising as the money generated online would come from content. In his words, "Those who succeed will propel the Internet forward as a marketplace...

July 7, 2022 In Content Marketing 0