In a democratic country that supposedly respects the fundamental rights of its citizens, it came as a rude shock when the Federal Government announced the suspension of Twitter in Nigeria on June 5, 2021. Nigerians were left to decide the real reason behind the suspension,...
Across different industries worldwide, many professionals take a break in their career journey to start a family. At some point, eventually, when these stay-at-home parents wish to re-enter the workforce, it becomes rather tricky to explain their time away from the corporate world on their...
The announcement of Twitter’s new feature has caused a lot of stir and concerns for the marketing world. The feature called ’Super Follow’ allows users, influencers and creators with a large following to monetize tweets. Similar to the model adopted by Onlyfans, a paid social...
On May 19, 2020, Facebook officially announced the introduction of Facebook Shops. This initiative has been trailed by mixed reactions as is typical of business innovations by Mark Zuckerberg’s social media and technology company. Citing the challenge of struggling small businesses and the increasing closure...
Nigerians have recently found a new answer to the question “What do you really use your data for?” As at 12:49 am on June 12, 2017, a staggering 50,000 people were hooked up to Nathaniel Bassey’s #HallelujahChallenge - a 1-hour long, nightly Instagram Live praise session...
The popular reality show, Big Brother Nigeria came to an end yesterday (April 9th) and as always, social media was blazing with conversation trends on the event. Nigerians took to their Twitter pages to share opinions, expectations, fears and unavoidably insults (as trolls), inciting uproar and fun LOL...
I wonder what it was like at PepsiCo. yesterday… I imagined long hours of meeting and deliberations or a work-free day for the staff, where everyone just sat around reading comments on social media. I remembered an episode from a TV series I watched recently- Billions....
So once again, the world has seen how a single tweet can start mayhem… against the trivialising of existing mayhem. Read on for some lessons Nigerian brands should take home from Pepsi’s ad flop. #1. Twitter backlash is real… and deadly When we wrote this, PEPSI was still sitting...
Good content is founded on great strategy: Behind every good piece of content is a solid strategy built on researched consumer insights....
It’s good to see that Facebook’s advertising platform hasn’t stopped evolving. In the span of a few years, quite a number of updates have emerged, some that I probably wouldn’t understand if I wasn’t in the advertising industry myself. One of my favourites is undoubtedly the...