5 Big Lessons For Brands From the Pepsi-Kendall Jenner Ad

So once again, the world has seen how a single tweet can start mayhem… against the trivialising of existing mayhem. Read on for some lessons Nigerian brands should take home from Pepsi’s ad flop.   #1. Twitter backlash is real… and deadly When we wrote this, PEPSI was still sitting...


Dream Bigger

Over the past few weeks, I’ve spent time reconnecting with old friends who I’d lost touch with for some reason. A particular friend, who spent the past six months of 2016 in Dubai, particularly intrigued me. We spoke on various issues and as we went...

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