"Whatever you do, do not buy an email list", everyone said. "Send out emails often; you don't want them to forget you", they reiterated. So you played by the 'rules', but after another month of pouring out your heart to your audience, your insights are...
As I opened my eyes to a dark and musty atmosphere, I wondered where I was and what I was doing there. I tried to retrace my mental steps to find out what I had been doing and with whom. Is anyone looking for me?...
Brand collaborations have gained popularity in recent years as brands within and between different industries pair up to offer new, fun experiences to their audiences. Especially in this age of social media, brands utilize collaborations as part of their marketing and advertising strategy to find...
Marketing strategies are at the core of every business’ growth and marketing plan. In order to drive visibility for your business, it is important to have a well-thought-out and defined strategy that addresses the pain points of your customers; opportunities for building lasting solutions to...
When the trailer of The Man of God was released, we anticipated the movie date on Netflix, especially since it was directed by Bolanle Austen-Peters, a renowned movie director in Nigeria. Spoiler alert! The Man of God is a movie focused on Christianity, family and morals. The...
If you're like most people, public speaking makes you incredibly nervous and anxious, even when you have to sell your business idea or pitch to investors on your startup concept. However, pitching isn't that difficult if you know how to present yourself correctly. These tips...