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5 Big Lessons For Brands From the Pepsi-Kendall Jenner Ad

So once again, the world has seen how a single tweet can start mayhem… against the trivialising of existing mayhem. Read on for some lessons Nigerian brands should take home from Pepsi’s ad flop.   #1. Twitter backlash is real… and deadly When we wrote this, PEPSI was still sitting...

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Dream Bigger

Over the past few weeks, I’ve spent time reconnecting with old friends who I’d lost touch with for some reason. A particular friend, who spent the past six months of 2016 in Dubai, particularly intrigued me. We spoke on various issues and as we went...

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