Branding

5 Key Branding Elements Every Startup Should Know

A Brand vs A Product The definition of a brand is an answer many people would generally give to the question, "What is a product?" A large percentage of people are guilty of a lack of precise awareness of what a brand is or what distinguishes...

Marketing for Startups: Learning from a $3BN Tech Company

Marketing for Startups: Learning from a $3BN Tech Company

Introduction Flutterwave is an app that uses digital payments infrastructures to facilitate seamless and secure payments between merchants, businesses and banks. In 2016, co-founders Iyinoluwa Aboyeji and Olugbenga Agboola brought Flutterwave into being - with the help of several veteran professionals in the fintech space. However,...