SEO and PPC are digital marketing concepts used in driving traffic to a webpage. Although quite distinct, they serve similar functions. In this post, we will attempt to establish the relationship between them and inform you whether to adopt both or how to employ each in...
Brand collaborations have gained popularity in recent years as brands within and between different industries pair up to offer new, fun experiences to their audiences. Especially in this age of social media, brands utilize collaborations as part of their marketing and advertising strategy to find...
A Brand vs A Product The definition of a brand is an answer many people would generally give to the question, "What is a product?" A large percentage of people are guilty of a lack of precise awareness of what a brand is or what distinguishes...
Introduction Flutterwave is an app that uses digital payments infrastructures to facilitate seamless and secure payments between merchants, businesses and banks. In 2016, co-founders Iyinoluwa Aboyeji and Olugbenga Agboola brought Flutterwave into being - with the help of several veteran professionals in the fintech space. However,...
Recently, an employee of a competitor company took to Twitter to post unverified tweets about Piggyvest’s involvement in an alleged fraudulent investment scheme. The employee went on to state ‘I work for a competitor, you don’t expect me to say nice things about my competition...
The world is navigating uncharted territories due to the impact of the COVID-19 pandemic. Over the past few months, businesses have had to deal with a shift from the traditional office lifestyle to remote working. In addition to making adjustments regarding work, businesses currently face...
Have you ever craved hot, steaming amala just because you passed that spot called Amala Shitta in Surulere? Yeah, we know the food is great, but the gist is in the fact that even the name waters your appetite. First time this hit me, I saw...
It's World Book Day, so we asked the Anakle Team members to share the books they are currently reading....
The new Uber logo looks just like the Anakle logo. A little flattering...