5 Key Branding Elements Every Startup Should Know

A Brand vs A Product The definition of a brand is an answer many people would generally give to the question, "What is a product?" A large percentage of people are guilty of a lack of precise awareness of what a brand is or what distinguishes...

The Woes of Adulthood

  There is no greater scam Than the perplexing phase called Adulthood.   The bright promise of  A life unattended Endless soirees and owambes Lifelong friendships being built Captivating nights out with the girls Sweaty Saturdays with the boys Love discovered at 22  Empires built at 25 Bank accounts, fat with currencies at 27   Alas, it is all but...

Principles of Design in Brand Marketing

The Principles of Design in Brand Marketing

What is Design? Micha Commeren, a designer, said, ‘The function of design is to let design function’. Across all fields, designers who aim to solve problems or achieve a certain goal all follow one rule: form follows function.  What does that mean?  You’ve just bought a new dining...

Let’s Talk Elements: For Maria Ebun Pataki

Let’s Talk Elements: For Maria Ebun Pataki

At a time when women are opening up and being outspoken about various reproductive issues and challenges, there was no better time for Netflix to release this movie than when it did. Although a 2020 production directed by Damilola Orimogunje, Netflix brought it into the...

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