In 2014, Anakle created the Bride Price App, an experiment to show what is possible for brands in the social media space. The runaway success of the viral app has become a reference for social media agencies across Africa, generating over 10 million worldwide social...
A common problem most businesses face in the "digital race" is the correct presentation of their brands on social networks. There is also the need to engage in a way which doesn't just connect, but converts potential clients. A common mistake most brands make when they venture...
Why exactly are you online? Why are you spending all that time, money and effort running a digital marketing campaign? You want to get attention, create conversations, engage and ultimately generate leads, right? Right. But are you targeting the right audience? One challenge most digital media...