Digital Marketing

Trendspotting: What Every Brand Should Know

The popular reality show, Big Brother Nigeria came to an end yesterday (April 9th) and as always, social media was blazing with conversation trends on the event.  Nigerians took to their Twitter pages to share opinions, expectations, fears and unavoidably insults (as trolls), inciting uproar and fun LOL...

Public Service Communication - ORM best practices for managers and agencies

Public Service Communication Series PART I: Social media for public service communication

“Be warned. Am I your father’s mate?” When General Chris Olukolade, the former spokesperson of the Nigerian military, joined Twitter, the general consensus was that it was a great development. At the time, the country was going through the worst internal armed conflict since the civil...

enegaging the right audience | anakle

Engaging the Right Audience

Why exactly are you online? Why are you spending all that time, money and effort running a digital marketing campaign? You want to get attention, create conversations, engage and ultimately generate leads, right? Right. But are you targeting the right audience? One challenge most digital media...