Digital Marketing

Public Service Communication - ORM best practices for managers and agencies

Public Service Communication Series PART I: Social media for public service communication

“Be warned. Am I your father’s mate?” When General Chris Olukolade, the former spokesperson of the Nigerian military, joined Twitter, the general consensus was that it was a great development. At the time, the country was going through the worst internal armed conflict since the civil...

enegaging the right audience | anakle

Engaging the Right Audience

Why exactly are you online? Why are you spending all that time, money and effort running a digital marketing campaign? You want to get attention, create conversations, engage and ultimately generate leads, right? Right. But are you targeting the right audience? One challenge most digital media...