Design

Principles of Design in Brand Marketing

The Principles of Design in Brand Marketing

What is Design? Micha Commeren, a designer, said, ‘The function of design is to let design function’. Across all fields, designers who aim to solve problems or achieve a certain goal all follow one rule: form follows function.  What does that mean?  You’ve just bought a new dining...

Art Direction: Understanding the Role of an Art Director

Art Direction: Understanding the Role of an Art Director

The creative industry is known to have ‘not so defined’ roles because of how often job descriptions tend to overlap. As a result, there is confusion surrounding the exact meaning of an art director. Armed with research and practical information from art directors in Anakle,...