A common problem most businesses face in the "digital race" is the correct presentation of their brands on social networks. There is also the need to engage in a way which doesn't just connect, but converts potential clients. A common mistake most brands make when they venture...
“Orubebe, how far have you gone with the site?” “I’m 85% done,” Orubebe replies, giving Iyabo the side eye. “Please leave this office. You’re disturbing us …” “You will trek home today …” Iyabo sneers, walking back to the red table. “The Lord is my shepherd, I shall...
Why exactly are you online? Why are you spending all that time, money and effort running a digital marketing campaign? You want to get attention, create conversations, engage and ultimately generate leads, right? Right. But are you targeting the right audience? One challenge most digital media...
User experience – UX, for short – is the emotion, intuition and connection a user feels when interacting with a site or product. The term User experience is very often conceived to be about creating beautiful interfaces. But there’s more to it....