Public Service Communication Series PART II: ORM best practices for managers and agencies

This is the second part of the public service communication series (read Part I here). The most important recommendation for social media and Online Reputation Management by public figures and organisations is to hire a good agency. This is simply because agencies approach ORM from...

September 2, 2015 In Communication, Digital Marketing, ORM, Social Media, Strategy 0

Public Service Communication Series PART I: Social media for public service communication

“Be warned. Am I your father’s mate?” When General Chris Olukolade, the former spokesperson of the Nigerian military, joined Twitter, the general consensus was that it was a great development. At the time, the country was going through the worst internal armed conflict since the civil...

September 2, 2015 In Communication, Digital Marketing, Online Reputation Management, ORM, Social Media, Strategy 0

How To Tell A Digital Story

In 2014, Anakle created the Bride Price App, an experiment to show what is possible for brands in the social media space. The runaway success of the viral app has become a reference for social media agencies across Africa, generating over 10 million worldwide social...

June 2, 2015 In Digital Marketing, Social Media, Strategy, Technology, UX 1

Harnessing The Power Of Social Media For Brands

A common problem most businesses face in the "digital race" is the correct presentation of their brands on social networks. There is also the need to engage in a way which doesn't just connect, but  converts potential clients. A common mistake most brands make when they venture...

May 8, 2015 In Digital Marketing, Social Media, Strategy 0

The Anakle Spirit

“Orubebe, how far have you gone with the site?” “I’m 85% done,” Orubebe replies, giving Iyabo the side eye. “Please leave this office. You’re disturbing us …” “You will trek home today …” Iyabo sneers, walking back to the red table. “The Lord is my shepherd, I shall...

April 30, 2015 In Abstract 2

Engaging the Right Audience

Why exactly are you online? Why are you spending all that time, money and effort running a digital marketing campaign? You want to get attention, create conversations, engage and ultimately generate leads, right? Right. But are you targeting the right audience? One challenge most digital media...

April 29, 2015 In Digital Marketing, Social Media 0

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