It's World Book Day, so we asked the Anakle Team members to share the books they are currently reading....
The new Uber logo looks just like the Anakle logo. A little flattering...
This is the second part of the public service communication series (read Part I here). The most important recommendation for social media and Online Reputation Management by public figures and organisations is to hire a good agency. This is simply because agencies approach ORM from...
“Be warned. Am I your father’s mate?” When General Chris Olukolade, the former spokesperson of the Nigerian military, joined Twitter, the general consensus was that it was a great development. At the time, the country was going through the worst internal armed conflict since the civil...
In 2014, Anakle created the Bride Price App, an experiment to show what is possible for brands in the social media space. The runaway success of the viral app has become a reference for social media agencies across Africa, generating over 10 million worldwide social...
A common problem most businesses face in the "digital race" is the correct presentation of their brands on social networks. There is also the need to engage in a way which doesn't just connect, but converts potential clients. A common mistake most brands make when they venture...
Why exactly are you online? Why are you spending all that time, money and effort running a digital marketing campaign? You want to get attention, create conversations, engage and ultimately generate leads, right? Right. But are you targeting the right audience? One challenge most digital media...