SEO and PPC are digital marketing concepts used in driving traffic to a webpage. Although quite distinct, they serve similar functions. In this post, we will attempt to establish the relationship between them and inform you whether to adopt both or how to employ each in...
"Whatever you do, do not buy an email list", everyone said. "Send out emails often; you don't want them to forget you", they reiterated. So you played by the 'rules', but after another month of pouring out your heart to your audience, your insights are...
Brand collaborations have gained popularity in recent years as brands within and between different industries pair up to offer new, fun experiences to their audiences. Especially in this age of social media, brands utilize collaborations as part of their marketing and advertising strategy to find...
Marketing strategies are at the core of every business’ growth and marketing plan. In order to drive visibility for your business, it is important to have a well-thought-out and defined strategy that addresses the pain points of your customers; opportunities for building lasting solutions to...
When you see a tweet or post of a brand or a product, you regard it as random. See another post about this brand or product on your favourite celebrity or social media person’s page and you give it a second look. However, when you...
Introduction Flutterwave is an app that uses digital payments infrastructures to facilitate seamless and secure payments between merchants, businesses and banks. In 2016, co-founders Iyinoluwa Aboyeji and Olugbenga Agboola brought Flutterwave into being - with the help of several veteran professionals in the fintech space. However,...
What Are Ideas? Ideas are thoughts that could lead to an action, event or effect. Ideas are important in the human experience as they lead to discoveries and evolution. It is the core around which all inventions are built, the seed of every revolution. Ideas shake...
The COVID-19 pandemic has caused irreversible changes in companies’ sales and growth, consumer interest, and consumption patterns. This new normal has affected businesses, leading to an increased adoption of digital channels to reach target audiences, keep up with trends, and achieve product sales. To achieve your...
The world is navigating uncharted territories due to the impact of the COVID-19 pandemic. Over the past few months, businesses have had to deal with a shift from the traditional office lifestyle to remote working. In addition to making adjustments regarding work, businesses currently face...
On May 19, 2020, Facebook officially announced the introduction of Facebook Shops. This initiative has been trailed by mixed reactions as is typical of business innovations by Mark Zuckerberg’s social media and technology company. Citing the challenge of struggling small businesses and the increasing closure...